Vaginesse vs. The Top 10 Companies in the Feminine Organic Hygiene Industry

Vaginesse vs. The Top 10 Companies in the Feminine Organic Hygiene Industry

Vaginesse is committed to providing top quality products, sourced from the best possible ingredients and exclusive formulations that are effective and helpful. Our purpose is to elevate feminine care to a new standard of health and hygiene, and we take this very seriously.

Our team has devoted countless hours to research and development of the best combination of ingredients and formulations, and we have partnered with first-rate suppliers that can provide products that are ethically sourced, vegan, and organic.

In Vaginesse; we are confident about our products, and we are not afraid or worried when we are compared to our competition. We believe healthy competition is good for the customer, as it improves the quality and transparency of the information on the products and services provided. It also sparks innovation and creativity, as well as improved efficiency. 

Product/market diversity, and accountability. For all these reasons, we welcome a comparison that can be used as a learning opportunity to show us a roadmap on where we can improve. So, let's dig into it.

Vaginesse Vs. The Competition

Versus V

First, we should establish the basis for comparison. When comparing feminine intimate products, several factors should be considered, including:

  • Ingredients and Formulation: To ensure they are safe and suitable for your body. Look for products that maintain the vaginal pH balance and are free from harsh chemicals.
  • Effectiveness: Evaluate the product's effectiveness in providing the intended benefits, whether it's hygiene, comfort, moisture, or odor control.
  • Brand Reputation: Research the reputation and credibility of the brand producing the product. Well-established brands with a track record of quality and safety may inspire more confidence.
  • Price and Value: Compare prices and consider the value you get for the cost. Some products may be more affordable without compromising quality.
  • Reviews and Testimonials: Read user reviews and testimonials to gain insights into how the product has worked for others.
  • Special Features: Consider any unique features or innovations offered by the product, such as natural ingredients, biodegradability, or sustainability.
  • Consultation with Healthcare Professionals: If you have specific health concerns or conditions, it's advisable to consult with a healthcare professional who can provide guidance on choosing the right product for your needs.
  • Personal Preferences: Your individual preferences, including product type (wash, wipes, suppositories, etc.), scent, and packaging, can also influence your choice.

Girl sitting on a mountain

Based on these factors, we strongly believe that Vaginesse® can come on top, We are so confident that we have compiled a list of 10 companies that are in the feminine hygiene space and that compete directly or indirectly with Vaginesse.

These are all good companies, and some are very large and have been in the market for a while. Most of them emphasize qualities such as natural ingredients, sustainability, hypoallergenic properties, or unique formulations.

It's kind of like the Who's Who of the natural feminine hygiene market, although they are not in any particular order. So, let's dive in:

The Honeypot

The Honey Pot is a brand that specializes in feminine care products, including menstrual products, vaginal health items, and personal care items. The company was founded by Bea Dixon in 2014. Their mission is to provide natural and organic products designed to support and promote the overall health and well-being of women.

They offer a range of products, including organic tampons, menstrual pads, panty liners, and other menstrual care items. They also provide vaginal washes, wipes, although do not yet have a cream designed to support vaginal health and hygiene. Their products are often plant-based and free from harmful chemicals. They focus strongly on the African American community although they call for inclusivity and diversity.

The Honey Pot has received both positive and critical feedback. Some women appreciate the brand's focus on natural and organic ingredients, while others may have varying experiences with the products.

Learn more about The Honeypot

Queen V

Queen V is a company that also specializes in feminine health and wellness products. The brand was founded by Lauren Steinberg, a women's health nurse practitioner, and entrepreneur. Queen V's mission is to provide a range of products designed to support and promote vaginal and reproductive health.

They have been in the market for around 5 years. Some of the products offered by Queen V include feminine washes and cleansers, wipes, supplements personal lubricants and menstrual products.

They are also primarily focused on the African American market. Although they have some overall skin health products like body washes and creams, they do not have a specific intimacy cream yet that is for relief, not for lubrication.

In 2021, they were acquired by British CPG company Reckitt from Incubator parent Brandable. They are in the process of revamping their product line.

Learn more about Queen V

Summer's Eve

Summer's Eve is a well-known brand in the feminine hygiene industry. In 1972, C.B. Fleet Company Inc. launched the Summer's Eve brand with a disposable douche as its sole product (now we know it is not recommended to douche).

They have been in the market for over 50 years and specialize in feminine care products, including cleansers, wipes, and other personal care items.

Their products include feminine washes, cleansing cloths/wipes and deodorant sprays. They have revamped the company's image, but they are still identified with older audiences.

They offer a broad range or variety in the different product lines and some of their product lines are not organic and include artificial fragrances, although they also offer fragrance-free.

Learn more about Summer's Eve


Kindra is a brand that focuses on women's wellness and provides products to support women as they navigate through menopause.

While it doesn't offer traditional feminine hygiene products like pads or tampons, Kindra's products are designed to address the specific needs and challenges that women may face during menopause and beyond.

Some of the products offered by Kindra include Menopause Supplements, Perineal Lotion, Sleep Enhancers, And Restorative Night Cream for Menopause.

Kindra emphasizes the importance of self-care and offers solutions to help women feel more comfortable and confident as they navigate the challenges of menopause and aging. It was recently acquired by P&G Ventures. In general, Kindra is directed to an audience that is in a different age bracket than Vaginesse.

Learn more about Kindra


Lola is a well-known brand with 10 years in the feminine hygiene market that specializes in organic and eco-friendly menstrual products. Lola is recognized for its commitment to providing women with safe, high-quality, and sustainable options for managing their periods.

The brand offers a range of products, including organic tampons, pads, liners, and menstrual cups. Lola's tampons and pads are made from 100% organic cotto and are free from synthetic materials, fragrances, and chemicals.

They are also environmentally friendly, given that their tampons and pads are biodegradable, and they use eco-friendly packaging.

They offer a customizable subscription service that allows customers to personalize their orders based on their specific menstrual needs. Customers can choose the types of products, absorbencies, quantities, and delivery frequency.

They also promise total transparency about the ingredients used in its products and provides detailed information on the composition of their tampons and pads. However, their line does not include creams.

Learn more about Lola

Lady Suite

Founded by Theresa Clark, Founder and CEO, Lady Suite is a brand that specializes in intimate skincare products for women.

Lady Suite is recognized for its focus on providing natural and gentle solutions to support the health and well-being of the vulvar and intimate areas. Their products include Exfoliating Solution, Intimate Cleanser, Intimate Serum, and Botanical Oil. Lady Suite emphasizes the use of natural and plant-based ingredients in its products, avoiding synthetic fragrances and harsh chemicals.

Lady Suite is a small, California based company. Although Lady Suite's approach aligns with the increasing interest among consumers in gentle and natural solutions for intimate skincare and vulvar health, the company recently announced that there are closing after 5+ years in operations due to high marketing expenses, post-pandemic supply chain disruptions, inventory distribution costs.

Learn more about Lady Suite

Love Wellness

Love Wellness is a brand that specializes in women's health and wellness products, including items related to feminine hygiene and intimate care.

They offer a range of products including supplements, multivitamins, OTC suppositories, feminine hygiene (cleansers, feminine wipes), and personal care products (skincare, digestive health and general wellness).

The company was started in 2016 by Lauren Bosworth, Founder and CEO. Recently raised $4M and since then have expanded their product line and retail footprint. The company is in growing mode and announced a major system revamp this past summer.

They distribute through Amazon, Target, ULTA, Sephora and through their web site. Love Wellness has good products, but this is a celebrity product line, and as such it is not exempt of some drama. They are currently suing another company for brand name infringement and for copying their products (Love Wellness Vs. Love Health ).

Learn more about Love Wellness

Perfect V

Perfect V is a brand specializing in feminine care products designed to address intimate skincare and personal grooming.

Perfect V products are formulated to help women maintain the health and comfort of the vulvar area. These products are not traditional menstrual hygiene products but rather focus on the well-being and appearance of the intimate area.

They tend to focus on menopause and an older audience, although they also offer grooming and shaving solutions for the bikini area.

Their product line includes cleansers. moisturizers and serums, and they tend to be pricey, as they are positioned as skin care for the V.

Their products are distributed through their website, online retailers such as Amazon, Sephora and other e-commerce platforms, and some specialty stores, salons and spas.

Learn more about Perfect V

Sweet Spot Labs

Sweet Spot Labs is a brand that specializes in feminine hygiene and personal care products.

The company is known for offering a range of gentle and pH-balanced products designed to provide care and freshness for the intimate area.

Their products include feminine washes and cleansers, feminine wipes, body washes and lotions, Thay have been seven years in the market, and they offer a broad product line (total of 15 products), which claim to be free from harsh chemicals, synthetic fragrances, and dyes.

However, they use complex medical terms on their website, and they do not seem to be organic, They are in be in a growth mode, as they recently added one new product, an exfoliator powder.

Learn more about Sweet Spot Labs


is an early-stage start-up based in California that specializes in offering natural and organic menstrual care products. The brand is recognized for its commitment to providing high-quality and eco-friendly options for individuals seeking safe and sustainable solutions during their menstrual cycles.

Rael was founded by three Korean American women in 2017 in Los Angeles, including CEO Yanghee Paik. All Rael pads, tampons, and liners are made with 100% organic OCS certified organic cotton covers and without harsh chemicals. They are free from synthetic materials, fragrances, and hormones.

They use biodegradable packaging, and their tampons and pads are designed to be eco-friendly. Rael offers a subscription service that allows customers to customize their menstrual product orders based on their specific needs.

Customers can choose the types of products, absorbencies, quantities, and delivery frequency. They have a broad range of products including cleanser and creams, and they also have a Period Care Beyond products including facial sheet masks and soothing products, designed to support individuals during their menstrual cycles.

Learn more about Rael



The list compiled above is not supposed to be exhaustive nor comprehensive, given that there are several other companies that are in this space, and that produce and sell natural products in the feminine hygiene market. The reality is that the market is very large, but it is also very fragmented.

As women wake up and realize that it is important to know and consider the ingredients of the products that go into their bodies, new opportunities have opened for small companies like Vaginesse® and all the companies listed above, to be able to compete in a market that before was served only by very large multinational companies like Procter & Gamble or Kimberly Clark.

This opening of the market also gives the consumer different options, and allows them to make healthier choices. It also helps to spread awareness about the importance of taking good care of your feminine parts to attain overall health and wellness.

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